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Sonesta Hotels Partners with Stayntouch to Enhance Franchise Growth with Modern Cloud Property Management System

24 Aug 2025 By travelandtourworld

Sonesta Hotels Partners with Stayntouch to Enhance Franchise Growth with Modern Cloud Property Management System

Stayntouch, a global leader in cloud-based hotel property management systems (PMS), has been designated a preferred partner by Sonesta International Hotels Corporation. This partnership aims to assist Sonesta in operational refinement alongside improving guest services within its growing portfolio of over 1,100 properties and 100,000 rooms globally. This move is in alignment with Sonesta’s growth strategy to increase its franchise network by offering franchisees an operationally-efficient, streamlined, and flexible PMS system that can easily accommodate growth and expansion.

This collaboration comes after an exhaustive and comprehensive two-year assessment during which Sonesta’s multi-brand franchise model was analyzed alongside multiple PMS platforms to determine the best fit. Stayntouch was selected after rigorous analysis owing to the brand’s industry-leading innovation, unmatched scalability, and proven promise to deliver sustainable value to hotel owners within Sonesta’s diverse property portfolio.

Stayntouch’s cloud-native PMS offers a range of features designed to support Sonesta’s growing franchise network. One of the key benefits is the platform’s scalability, which can handle a diverse range of property types, from full-service hotels to economy, midscale, and extended-stay brands. This flexibility is crucial for Sonesta, which operates across 13 hotel brands on three continents.

The modern cloud-based system replaces outdated legacy PMS systems, providing Sonesta with enhanced performance, greater reliability, and continuous uptime. The platform’s flexibility also supports seamless integrations with other hotel technologies, enabling Sonesta’s tech stack to evolve and grow alongside its business. These features make Stayntouch an ideal solution for the dynamic needs of a rapidly expanding hotel chain.

Additionally, Stayntouch’s PMS offers an intuitive interface that accelerates onboarding and reduces the time required for hotel teams to become proficient with the system. This is especially important for properties that are launching quickly, as it minimizes operational ramp-up time, allowing new locations to start efficiently and smoothly.

The new partnership brings a variety of advantages for Sonesta Hotels, including:

Scalable and Reliable Performance: The cloud-native platform offers reliable performance with continuous uptime, replacing older systems that often faced performance issues. This ensures that Sonesta properties can operate smoothly even during peak times.

Fast Onboarding and Training: The user-friendly interface allows hotel teams to be trained quickly, which is crucial for new property openings. The rapid onboarding process minimizes delays and ensures that new hotels are up to speed from day one.

Flexibility Across Property Types: Stayntouch’s PMS supports a broad range of property types, including full-service, economy, midscale, and extended-stay hotels, ensuring that Sonesta can scale its operations effectively across its multi-brand portfolio.

Effortless Integrations: Stayntouch’s platform integrates seamlessly with a variety of other hotel systems, allowing Sonesta’s tech infrastructure to evolve without requiring costly system overhauls. This future-proofing ensures that Sonesta can continue to adopt new technologies as they become available.

Service-Oriented Support: Stayntouch offers responsive, service-driven support, ensuring that Sonesta’s operations run smoothly at scale. The partnership ensures that Sonesta has reliable assistance whenever needed, allowing hotel teams to focus on delivering an exceptional guest experience.

The collaboration with Stayntouch not only supports Sonesta’s internal operations but also enhances the guest experience across its properties. By implementing a modern and intuitive PMS, Sonesta can offer faster check-ins, better guest service, and more personalized experiences for visitors. Additionally, the ability to integrate with other guest-facing systems, such as mobile check-in and room service applications, further enhances the overall guest experience.

By adopting Stayntouch’s cloud-based PMS, Sonesta is positioning itself to continue its rapid growth while maintaining high standards of guest service and operational efficiency. The ability to scale quickly and efficiently is key for Sonesta as it continues to expand its presence in the competitive hotel market.

As Sonesta continues to grow, the partnership with Stayntouch provides the company with the technological foundation needed to maintain its competitive edge. The ability to leverage a modern cloud-based PMS gives Sonesta the flexibility to adapt to changing market conditions and expand its brand portfolio with ease. This long-term vision aligns with the company’s goals for expansion and innovation, ensuring that it remains a leader in the hospitality industry.

Stayntouch’s platform is built to grow with Sonesta, providing a reliable and flexible solution that supports the hotel company’s diverse needs. As the global hospitality industry evolves, Sonesta is well-positioned to continue expanding its footprint, knowing it has a technology partner that can support its ambitious goals.

Sonesta stands to gain further growth and success with the implementation of Stayntouch’s cloud-native PMS. The collaboration further strengthens the company’s competitive position within the industry as it enables the company to scale its operations without compromising service and operational standards. With the competitive and ever-evolving landscape of the hospitality industry, Sonesta is positioned to employ innovative technologies to sustain its trajectory of growth and expansion globally.

Photo: Sonesta

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